Do you own or are you interested in owing a YouTube channel? Do you want to know how you can create and promote YouTube videos to get views and subscribers?
Let us walk you through the process in this article.
What is YouTube?
YouTube is an American online video sharing and social media platform headquartered in San Bruno, California.
It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. Owned by Google, it is the second most visited website, right after Google itself
According to statistics, YouTube continues to grow at an unprecedented rate in terms of the number of visitors, revenue generated, and number of videos on its platform.
YouTube is your best option if you want to create a two to three minute advertisement for your product, a tutorial video, or upload a movie.
However, first and foremost, you will need to create an account on the platform.
With little knowledge of YouTube, you can create videos and get subscribers for your channel. This post will make it simple and straightforward. The procedure is simple, and it only takes few minutes to set up your channel.
How to Create A YouTube channel
To get started, you’ll need a Google account. If you don’t already have one, make one. However, if you already have one, simply sign in.
This is the account that will be linked to your YouTube account. Go to YouTube and create your channel by filling out the required information.
Let’s take it one step at a time now.
Step 1: Sign in to your Google account first
As previously stated, a Google account is required to create a YouTube channel. You can choose to create a new account or use an old one.
Creating a new one is frequently advised because there will be no issues with the security of your personal information.
It should be noted that the Google account name is not the same as the YouTube channel name.
Step 2: Create a name for your Company Channel
Go to the YouTube website once you’ve created your Google account. Now, start designing your YouTube channel, click on the top right corner of the page, and a menu will appear,” visit my channel”.
After that, enter your first and last names. If the channel is for your company, select “use a business or other name.”
This will take you to a page where you can enter the name of your company. This is the name that will be associated with the brand account.
Let us now look at how to attract viewers and potential customers. We’ll also look at YouTube search engine optimization.
Step 3: Provide additional information about your YouTube channel
Select the ‘customize channel’ option. This will take you to additional tools that will help you improve your channel.
Step 4: Select a channel icon and artwork
Make sure to input and upload an image for your YouTube channel before posting videos and contents for viewers to watch. YouTube pages, like Twitter and Facebook pages, have cover and profile pictures.
It is important to note that the channel’s icon recommended dimensions are eight hundred by eight hundred pixels, but it displays at ninety eight by ninety eight pixels.
The channel banner measures two thousand five hundred sixty pixels by one thousand four hundred forty pixels. This is appropriate for both mobile and web.
The dimensions are so large, you must use high resolution images. This is where resources and tools like Canva come in handy, as they allow you to create high-resolution images in a matter of seconds.
It takes time, trial and error to find the perfect YouTube channel image for your channel.
Step 5: Provide a description of your channel
Although many people prefer to skip the ‘about’ section of their profile, it is an important part of a YouTube channel that helps to gain followers. This is your chance to connect with your audience on a more personal level.
The description should not be overly complicated. A brief mission statement or welcome message would be ideal. You can also include links to your social media profiles. It’s not a bad idea to include your contact information.
YouTube allows up to five URLs and thirty characters for link text. As an added bonus, YouTube will display your social media links on your channel’s banner, making them easier for your viewers to find.
Don’t start putting keywords in the description area just yet, but this should give viewers an idea of what the YouTube channel is about.
Step 6: Highlight some channels and configure activity
YouTube, like Facebook and Twitter, is a community. You must follow other channels and like other videos in order to establish your presence.
You are demonstrating to your fellow content creators that you love and care about them by doing so. It’s also a way to make your channel appear more frequently even if you’re not uploading anything.
Although there are no specific channels you should feature, focus on industry leaders you admire. Also, try to avoid controversies as much as possible.
Try to be as strict and professional as possible with your channel.
Go to your channel settings and make sure that your subscriptions and favorited videos are visible to the public. This will aid in the completion of your profile.
Your profile is now complete. You can now begin uploading your videos.
Optimizing your YouTube channel to be more appealing
Once your account is in order, the next and most important step is to optimize your channel. Let’s go over a few pointers.
- A trailer for a channel
The best way for YouTubers to begin optimizing their channel is to create a channel trailer. This is intended to inform newcomers about your channel. This also gives them an idea of what to expect. They should last about thirty minutes.
- Adjust the details of each video.
You have the opportunity to gain more viewers and subscribers by creating a video. Every YouTube channel has the potential to become great if they create the right kind of content that their viewers enjoy.
Important factors to Consider when Optimizing Your YouTube channel
- Use relevant keywords and phrases in title and description
- Creating custom captions and transcripts that make it easier for YouTube to crawl your videos
- Creating eye-catching thumbnail images that pique the interest of potential viewers
- Tagging your videos in order for them to appear in relevant search queries
How to Long-Term Promote Your YouTube Business Channel
It should come as no surprise that videos are among the most popular medium used in promoting any platform.
Finding new ways to promote your YouTube channel, whether through social scheduling, commenting on other videos, or running ads, should be a top priority for any aspiring creator.
And there you have it! A detailed post on How to Create and Promote YouTube Videos to get Views and Subscribers. If you found this insightful, go ahead and share it on your social media platforms.
Do you have any questions or suggestions? Do well to express them in the comment section and we’ll be willing to help where possible.